Is your audience hearing you?

Get the music right in your marketing and you can amplify the effectiveness of your communications and help set your brand apart from the crowd. In fact music is so powerful it can even inspire your audience to make a purchase.

80% of YouTube ads now use music, roughly 50% of Facebook ads do and TikTok is a platform with sound and music at its heart. Music in advertising has never been so important. But how does it work?

It gets you at an emotional level

 To truly connect with your audience, build relationships and influence decision making you need to communicate on an emotional level. Using music in your marketing is a short cut to the parts of the brain that deal with feelings. Music lets you directly access the areas of our cognition that most strongly influence our buying decisions. 

Music boosts memory

 Music activates areas in the brain involved in memory. Music in your branding will help your audience remember your messaging and help them recall your call to action when they hear the music again. It can also transport the listener back to another time and the feelings they had at that time – a useful tool if you’re wanting to connect with specific age groups or demographics. 

Music entertains

The right music can transform your marketing into a genuine piece of entertainment. Your audience won’t feel they are being ‘sold’ to. Instead they’ll take pleasure from enjoying a piece of high-quality theatre they can lose themselves in. They’ll be more likely to share your ad on social media too.

An afterthought….

 Music is often an afterthought added at the end of the creative process. Why not turn things on their head and start with the music that reflects your brand and the message you are wanting to portray? Use the music as your starting point for creative and strategic solutions. 

If you’d like to discuss music and your marketing, we offer bespoke compositions and much more. Get in touch today. Call 07766 220526.

Here’s a sample of our music - this is live pianos and cello written for a client who wanted it to be upbeat, sophisticated and for the music to build. Have a listen here to ‘Come On Follow Me’. Get in touch to hear more.